As a business owner I am always looking for ways to improve and elevate my client experience. I absolutely love the families I serve and I truly want them to have the best experience. Part of that is having the right mindset.

During a family session,  I could possibly interact with little ones, grandparents and all the ages in between.

I am very mindful of how I act, what I say, and what I do. You should be asking yourself these three questions every time you go to a photo session:

What do they see?

What do they hear?

What do they experience?

Your mindset should be to serve your clients with the best of your abilities. And in doing so, you should display an attitude of respect, authenticity, and care.

You should be mindful of not only how your clients SEE you but everyone else around. I photograph families in venues, parks, national landmarks, and universities. There are always other people around and watching. Do people see you rushing around? Being stressed out? Being demanding? Or do they see you taking the time to talk to grandma for a minute?  Do they see you being calm under pressure? Do they see you being confident in your decisions? People are watching you, even if you are not aware of it. You should always present yourself in the best manner.

People are watching and LISTENING! After 10 years of experience, let me remind you that people are listening (even strangers!). Are you using positive, encouraging words while shooting? Are you using age appropriate words with little ones? Are you directing your clients with respectful words? Think through the words you use, especially while directing children. Parents are listening! How you interact with children could make or break your session.

And lastly what do people EXPERIENCE? People remember experiences over things. For example, you can probably recall your trip to Disney World when you were 10 years old, but you likely have only a vague memory of the shoes you owned at the age. Make sure that you are providing not only your clients but also the people around you a positive experience. Do your booking, workflow, words, actions, image delivery, emails, etc., create an unforgettable experience?

Think through your client experience or use this free workbook ! 

Before every shoot, go through these questions: What do they see? What do they hear? What do they experience? And I promise you will end up with the right mindset to have a successful photo session!